{"data":[{"id":3803,"title":"Software Company Won Thousands of Registrations Thru Callbox Webinar Event Campaign","link":"https:\/\/www.callboxinc.com\/case-studies\/callbox-packs-webinars-for-software-company\/","unlocked":"https:\/\/www.callboxinc.com\/case-studies\/callbox-packs-webinars-for-software-company\/?user=benb","content":"\n

The Client<\/h2>\n\n\n\n
The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n
The Client was to launch a series of webinars in US and Canada, and needed a marketing partner to help generate registrations. The campaign required hundreds of calling activities everyday which they saw to be a major challenge for their in-house marketing staff. <\/p>\n\n\n\n
Trying to outsource for the first time, the Client took careful steps in searching for the right telemarketing partner, and eventually chose Callbox from a list of B2B firms because of the latter\u2019s extensive experience in running lead generation campaigns.<\/p>\n\n\n\n

The Callbox Solution<\/h2>\n\n\n\n
Callbox designed an end-to-end Multi-Touch, Multi-Channel Webinar & Virtual Event Marketing campaign which utilized Voice, Email, Mobile, Web, and Social Media to target attendees from the US and Canada.<\/p>\n\n\n\n
The Callbox team was to manage the whole webinar campaign starting from promotion, actual or live event, and onto post-event tasks which consisted of: <\/p>\n\n\n\n

Pre-Webinar Promotion:<\/h3>\n\n\n\n
\n
Email Templates<\/li>\n\n\n\n
Call Scripts<\/li>\n\n\n\n
Landing Pages Form<\/li>\n\n\n\n
Promotional Materials<\/li>\n<\/ul>\n\n\n\n
Webinar Facilitation: <\/h3>\n\n\n\n
\n
Practice Session<\/li>\n\n\n\n
Speaker(s) Introduction<\/li>\n\n\n\n
Attendee Engagement<\/li>\n\n\n\n
Q&A Moderation<\/li>\n<\/ul>\n\n\n\n
Webinar Report:<\/h3>\n\n\n\n
\n
Video Recording<\/li>\n\n\n\n
Audience Feedback<\/li>\n\n\n\n
Q&A Reports<\/li>\n\n\n\n
Pre & Post Event Metrics<\/li>\n<\/ul>\n\n\n\n
The Campaign Goals<\/h3>\n\n\n\n
The webinar campaign focused on contacting key prospects to introduce them to the potentials of increased sales and lowered business costs through managed services. <\/p>\n\n\n\n
Prospects who expressed interest in the Client\u2019s services were booked for appointments with the Client\u2019s lead development team, and were registered for the webinar.<\/p>\n\n\n\n
Results<\/h2>\n\n\n\n
The US and Canada webinar events did very well which brought the Client to decide on signing another contract with Callbox for a 20-seat campaign to target the UK and New Zealand markets.<\/p>\n\n\n\n
Overall, the Webinar Event campaigns ran for 3 years, and generated a total of 35,793 registrations.<\/p>\n\n\n\n
Client Feedback<\/h2>\n\n\n\n
\n
I am pleased to recommend Callbox. They have consistently worked with a collaborative attitude to ensure all processes are current and achieve all set key performance indicators. Whenever an issue did arise we worked through the issue in a timely and efficient manner so goals remained on target. They have a positive, easy to work with demeanor and strive to exceed performance expectations. I highly recommend their services.<\/p>\n<\/blockquote>\n","excerpt":"The Client was to launch a series of webinars and needed help generating registrations. The campaign required hundreds of calling activities everyday which was a major challenge for their in-house marketing staff.","image":"https:\/\/www.callboxinc.com\/wp-content\/uploads\/2021\/10\/CS_SW_Software-Company-Won-Thousands-of-Registrations-Thru-Callbox-Webinar-Event-Campaign-img-768x432.webp","gatedContent":"
The Client<\/h2>\n
The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n
The Challenge<\/h2>\n
The Client was to launch a series of webinars in US and Canada, and needed a marketing partner to help generate registrations. The campaign required hundreds of calling activities everyday which they saw to be a major challenge for their in-house marketing staff.<\/p>\n","clientLocation":"Canada","clientIndustry":"Software","campaign":["Webinar Marketing"],"duration":"36","pdf":"https:\/\/www.callboxinc.com\/external\/casestudies\/CS_SW_Software-Company-Won-Thousands-of-Registrations-Thru-Callbox-Webinar-Event-Campaign.pdf","clientHQ":"Ottawa, Canada","targetLocation":"USA, Canada, UK, New Zealand","targetIndustry":"IT Organizations","targetDM":"IT professionals, C-suite, Persons-in-charge\/Heads of IT","results":[{"label":"Webinar Registrations","value":"35,793"},{"label":"Campaign Years","value":"3 "}],"highlights":["Successfully launched a fully managed lead generation and webinar invite campaign.","Reached and engaged high value accounts through multi-channel marketing for a leading remote monitoring and management software products and services provider. ","Completed an end-to-end webinar event campaign from promotion to facilitation and reporting."],"clientName":"Level Platforms","clientWebsite":"https:\/\/www.levelplatforms.com","clientLOB":""},{"id":3798,"title":"Software Retailer Revamps Marketing Strategy, Improves Conversion","link":"https:\/\/www.callboxinc.com\/case-studies\/software-retailer-revamps-marketing-strategy-improves-conversion\/","unlocked":"https:\/\/www.callboxinc.com\/case-studies\/software-retailer-revamps-marketing-strategy-improves-conversion\/?user=benb","content":"\n
The Client<\/h2>\n\n\n\n
The Client is a gold-certified Microsoft Partner based in Texas, USA. It specializes in distribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors.<\/p>\n\n\n\n
The Challenge<\/h2>\n\n\n\n
Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads. While this \u201cold school\u201d marketing approach may have worked for others, it was insufficient to achieve the Client\u2019s growth objectives for two reasons: 1) its products were expensive, and 2) its market base was too small.<\/p>\n\n\n\n
Seeing its success stalling, the Client reconsidered its growth strategy. Its objective was to find a better way to tackle competition head on and generate recurring ROI. Instead of waiting for leads to walk in the door, it looked for a marketing partner who could effectively reach out to potential customers and guide them through the buying process. Soon enough, the Client saw outbound telemarketing with Callbox as an opportunity to make a difference in a crowded competitive landscape.<\/p>\n\n\n\n
The Callbox Solution<\/h2>\n\n\n\n
The Client signed Callbox for a campaign of 10 phone appointments qualified against its \u201cideal customer\u201d standards:<\/p>\n\n\n\n
C-Level prospects (preferably in the Financial sector)<\/li>
Considering the purchase of a new ERP system in 9 months<\/li>
With a sufficient budget<\/li><\/ul>\n\n\n\n
The Client targeted manufacturing industries in Arkansas, New Mexico, Los Angeles, Oklahoma, and Texas. Callbox helped the Client calibrate its lead generation process using this criteria to improve lead hand off from marketing to the sales department. It also revised the call script to emphasize various challenges likely being encountered by prospects with their current software. This kept the campaign focused on conversations which best resonated with the Client\u2019s market and set the stage for introducing a new product.<\/p>\n\n\n\n
Results<\/h2>\n\n\n\n
The shift to telemarketing broke all of the Client\u2019s previous growth records using their conventional marketing strategy. Callbox not only delivered the number of qualified appointments, but also improved the quality of leads resulting in an additional sales boost for the Client. As of the time of writing, the Client and Callbox are working together on their sixth consecutive campaign.<\/p>\n","excerpt":"The Client is a gold-certified Microsoft Partner based in Texas, USA. It specializes in distribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies...","image":"https:\/\/www.callboxinc.com\/wp-content\/uploads\/2019\/02\/CS_Software_Software-Retailer-Revamps-Marketing-Strategy-Improves-Conversion-768x432.jpg","gatedContent":"
The Client<\/h2>\n
The Client is a gold-certified Microsoft Partner based in Texas, USA. It specializes in distribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors.<\/p>\n
The Challenge<\/h2>\n
Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads. While this \u201cold school\u201d marketing approach may have worked for others, it was insufficient to achieve the Client\u2019s growth objectives for two reasons:1) its products were expensive, and 2) its market base was too small.<\/p>\n","clientLocation":"Texas, USA","clientIndustry":"Software, Microsoft Dynamics NAV, Technology","campaign":["Lead Generation","Appointment Setting"],"duration":"6","pdf":"https:\/\/www.callboxinc.com\/external\/casestudies\/CS_Software_Software-Retailer-Revamps-Marketing-Strategy-Improves-Conversion.pdf","clientHQ":"Texas, USA","targetLocation":"Arkansas, New Mexico, Los Angeles, Oklahoma, Texas","targetIndustry":"Manufacturing","targetDM":"CIO, CTO, IT Director, IT Manager","results":[{"label":"Sales Appointments","value":"90+"},{"label":"MQLs","value":"150+"},{"label":"Net New Prospects","value":"200+"}],"highlights":["Successfully launched a fully managed lead generation and appointment setting campaign","Secured qualified sales meetings for the Client's reps with potential tech buyers","Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data"],"clientName":"","clientWebsite":"","clientLOB":""}],"foundPosts":382,"maxNumPages":39,"page":39,"perPage":10,"order":null,"orderBy":null,"hasMore":false}

The Client<\/h2>\n\n\n\nThe Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n\n\n\n

The Client<\/h2>\nThe Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n

The Client<\/h2>\n\n\n\n
The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n\n\n\n

The Client<\/h2>\n
The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.<\/p>\n

Title	Client Industry	Target Location	PDF	Client
Software Company Won Thousands of Registrations Thru Callbox Webinar Event Campaign	Software	USA, Canada, UK, New Zealand	View PDF	Level Platforms
Software Retailer Revamps Marketing Strategy, Improves Conversion	Software, Microsoft Dynamics NAV, Technology	Arkansas, New Mexico, Los Angeles, Oklahoma, Texas	View PDF